Hand-Painted Banners featuring Henry Goldfield

When I spied Henry Goldfield and Dean Dennis sharing a booth together at the 2010 Tiger Rose Tattoo & Music Festival in Santa Maria, California, I was a little surprised. My wonder was easily glazed over by this array of gorgeous 9′ by 5′ hand-painted banners of Henry, his staff of tattooers, San Francisco, and his shop. They were hanging all over the convention room. I commented on the quality of these artworks and Henry told me he was teaching a seminar about how to create these banners a few hours later.

I felt incredibly honored to sit in on this talk, as did a few sign-painters from Reno. Henry immediately got down to it. He said, in essence, that if you are a tattooer and you are not creating all of your own signage, from your hands, then you are being lazy and misrepresenting yourself.

Step one: Pick up a fucking pencil. If you don’t try to draw something, then you’ll never know how much improvement you need to make, because the first few will probably suck. The entire talk was just as pragmatic, from stenciling with a pencil, to going to vinyl-makers directly. They will put in all the eyelets you want, and sew to the requisite size of 9′ by 5′, as that is the best size for hanging a banner on the back wall of a booth at any tattoo convention. Henry is full of awesome stories and has a long line of history of trying new things and perfecting innovations. If you ever get the chance to sit down with Henry for a while, you will likely learn something and leave inspired.

Crash made a point recently on the TAM blog in regards to apathy amongst tattooers. Creating his own environment from his imagination and from his own hands (and the hands of his staff) seems to have aided a steady foundation for Henry, and Goldfield’s Tattoo, to maintain for decades with a message of “Come on in to a clean, comfortable studio for a unique, custom tattoo.” Let the artwork you create represent the business you operate and the tattoos you apply.


Deer Calendar Users, Flip This Page.

Alabama Deer, Seattle, Washington. Photo by Fedora el Morro

Alabama Deer, Seattle, Washington. Photo by Fedora el Morro

 ^^^ This woman, Alabama Deer, is in this calendar:

2012 Calendar: The Strongest Women I Know, by Fedora el Morro

The Bar is Open

So, today is the first day of the life of FedoraelMorro.com. Thank you for busting out your eyes and putting them on these pages I made for you. I figured now would be a good time to share a story.

"Have a seat." Image by Michael Herr.

Once upon a time, I was a 15 year old woman. (I say “woman” because I was living on my own, working as a nanny in exchange for room & board.) I was a student at Morro Bay High School on the gorgeous central coast of California. There were art classes here and an open campus on the beach. It was a freeing experience from my previous situation in Idaho. In this place, I started to come into my own. I was incredibly influenced by a lot of the friends I made, a group of musicians in this area.  I remember one of the guys my buddies looked up to was a ginger named Andrew Howard-Greene, who now goes by the name, Nero Caesar. I always thought he was kind of aloof and avoided him whenever possible.

The cyborg eye-holes of the word-thief.

About a year ago or so, a close friend of mine, Dylan Harris, in San Luis Obispo started making music and reaching out to a few other talented folks. Nero was one of those people. He and I started to chat and he explained the whole sordid story about why he was…well…kind of a dick back in the day. He seemed to be really reaching out, smiling, connecting, and best of all, creating really good hip hop.

To make a long story short, Nero’s group, Madd Caesar out of San Francisco dropped an album, “The Bar is Open”, featuring a duo I have grown to love, D&A (Dylan Harris and Ashis Clay) from SLO, CA. It is free to download, so I snagged that shit. After giving it a listen (and maybe a dozen or so more ear adventures), I can say to you, please get this. It’s good. I am not a hip hop connoisseur or anything, but this album has rhythm and soul. It makes me shake my ass.

I met up with D&A in June for a photo session. I wanted an excuse to see what they were up to and they were more than willing to get weird for my camera. The excitement in their eyes was obvious. They believe in themselves and have faith in humanity. The intelligent lyrics coming from D&A and their collaborators are something that really appeals to me. Share ideas; let them transform.

Here are some photos from that session. Enjoy!

D&A, PBR decks are for drinking.


Listen to the man. D&A

I love you. That is all.

Things are really coming together over here at FedoraelMorro.com and I could not be more excited. I feel like a little kid bouncing on the bed exclaiming, “I have so many friends you have to meet and things you have to see! Thanks for coming over! Want a beer?”

I have so much love for those folks that have been giving me their unbridled opinions of me, my work, my nakedness, my tattoos and “Dontcha know those things are permanent?!”. Truly, for the most part, there are those that come forth to tell me that I inspire them to be better (thanks Liz). Or that I have the eye (Thanks Anji). Or that my talent has no bounds (You are too sweet, Henry.)

How is a girl supposed to respond to that? I feel sort of speechless, but it would have to be an act of God for me to stop talking, sharing, observing, and participating.

I love you. That is all.

once, in a Ho-Jo in Redding, California....


As a new day turns is page, my heart swells with the happiness I feel every time I get to my desk, all naked with coffee in hand and a puppy snuggling at my feet. This is my new home, my central home; this is the place where everything “Fedora” will live.

  1. Fedora’s Box had an update!
  2. I am #5 Best Photographer in the Best of Western Washington competition hosted by King 5 (local TV).
  3. New photos up on BlueBlood.com
  4. or maybe you’d like to attend an event where lots of fine art from Fedora’s Box is being displayed.
  5. This is where I get to talk about the amazing folks I work with. Gage Academy, Coop, Hollis Ireland, and so many more will grace these pages.

This site is NOT SAFE FOR WORK, and is not intended for children. Consider this a forum to share and indulge without the costly membership, without the lame status updates of your acquaintances, and with all the boobs Facebook has been missing.

This new venue, Fedoraelmorro.com will be the newspaper of my present and our future. Subscribe and check back often!